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II/II. National culture, international business strategy and common misunderstandings between the East and the West

It's dreadful what little things lead people to misunderstand each other. - L.M. Montgomery - In the previous article we’ve briefly explored the theory behind social connections, harmony, consensus in the Confucian-Asian cluster: relationships founded on the principles of Confucianism tend to be characterised by continuity and reciprocation, hierarchy and preservation of…

Category : Articles 15-01-2020 by Maria Antonietta Marino

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